Privacy Notice

Discover and drive the best routes with the ROADS App!

This privacy notice (“Privacy Notice”) describes the information that Porsche Cars North America, Inc. and its affiliates (collectively, “Porsche”) collect about you, how we use and disclose your information, and your choices when using the Roads by Porsche App (the “App”) and related online services.

Scope

This Privacy Notice applies to information collect about you by or on behalf of Porsche as set forth in the below “Information We Collect” section, including through the App. Unless otherwise indicated, all references to “Porsche,” “we”, “us” or “our” in this Privacy Notice means Porsche (as defined above).

Links, Third-Party Websites, and Social Media Platforms

The App may contain links to the websites of other Porsche companies, Porsche dealers, or other third parties, as well as to sociala media platforms such as Facebook or Twitter (“Linked Sites”). Porsche is not responsible and has no liability for the privacy policies or practices of Linked Sites. We recommend that you review the privacy policies of each Linked Site you visit.

Outside the U.S.

The App is for users located exclusively in the United States of America. If you are located outside the United States, please do not use the App, as the information practices and the terms of this Privacy Notice may or may not comply with the laws of your jurisdiction. By using the App, you consent to the use and disclosure of your information in accordance with this Privacy Notice and subject to the applicable laws of the United States.

Information We Collect

As used in this Privacy Notice, “Personal Information” means information that can be used to identify a specific individual, such as name, e-mail address, phone number, user name and passwords. “Information” is collectively used herein to refer to both Personal Information and other information that does not identify a specific individual.

Porsche and its third party service providers collect Information about you, including Personal Information you provide directly to us and Information we collect about you when you access and use the App. We may combine any of the Information collected about you for the purposes described in this Privacy Notice.

Information You Provide Us. We collect Personal Information when you register with and use the App. A Porsche ID account and My Porsche user profile is required to use the App’s functionalities. An Apple ID may be used to register in the alternative; those site rules and privacy policies apply. For more information on the Porsche ID, please go to https://login.porsche.com/auth/us/en_US/login (US).

Registration with an individual profile is required to use the following functionalities within the App:

Rating and commenting on routes, driving events and articles as well as user generated content / actions
Following users
Entering profile information including cars
Uploading route and driving event recordings and related contents (such as descriptions and images)
Bookmarking routes and driving events
Driving routes and driving events
Liking routes, driving events and articles as well as user generated content / actions
Uploading images
Planning trips
Organizing events
Creating or canceling driving events.

In addition, when you register, a community feed will be added to your profile. Please note that the foregoing events will become visible in the community feed of those users that follow you.

Required registration information. If you choose to register within the App to use the foregoing functionalities, the following information is required and stored:

Username / E-Mail address
First name
Last name
Facebook ID/ Porsche ID/ Apple ID
Handle
Preferred car manufacturers
Preferred topics
Driving preferences

Voluntary registration information. In connection with the use of the App you may voluntarily provide the following personal details (“User Details”):

City of residence
Country of residence
Spoken languages
Information about yourself (free text)
Car type(s) and details
Porsche Club membership
Gender
Age
Links to social media profiles

You may also voluntarily upload an avatar depicting yourself (“Profile Image”). User Details that may be seen publicly in the User Profile include but are not limited to city, location (country/region/city), languages, an “about me” description and current car brand and model. User Details that may be provided to enhance the user experience and which may be shared publicly or with only users that follow you include age group (<29, 30-39, 40-49, 50-59, >60), gender, users you follow and those that follow you and route information such as those you’ve bookmarked or commented on.

When using the application as a registered and logged in user, we process the following information based on events you trigger inside the app:

IDs of users within your own network (follow / following / blocked)
IDs and categories of routes that have been self-generated, consumed, bookmarked and / or interacted with (reaction, comment)
IDs and categories of articles that have been consumed, bookmarked and / or interacted with (reaction, comment)
IDs and categories of user generated content (incl. images and videos) that has been self-generated, consumed, bookmarked and / or interacted with (reaction, comment)
IDs of road trips that have been self-generated, consumed, bookmarked or interacted with (reaction, comment, partaking)

Its and categories of user groups that have been self-generated, consumed, bookmarked or interacted with (reaction, comment, partaking)

The App supports the upload of images and videos from the device. The App may therefore request you to authorize access to the camera or picture library on your device. Giving this authorization is voluntary. However, if you want to upload an image file, you will need to give this authorization as otherwise you will not be able to use the function.

The App also supports the possibility to receive push messages for multiple events inside the App. It may therefore request you to authorize the App to provide you with push messaging. Giving this authorization is voluntary. However, if you want to be notified via push, you will need to give this authorization as otherwise you will not receive push messages.

Dashboard. When you use the Dashboard feature, it requires your GPS data to provide you with localized content. You may therefore be required to authorize access to the GPS signal on your device. Providing this authorization is optional. However, if you wish to make full use of the Dashboard, you must grant this authorization or you will not be able to fully use the feature.

Route catalog and navigation. When you use Route catalog and navigation, the following optional categories of personal data may be provided and processed:

GPS location
ID and category of routes consumed, bookmarked and/or interacted (commented, liked, shared) with
ID and category of routes driven
Times of routes driven
Total percentage of routes driven
Rating entered (positive / negative)
Image and videos uploaded

If you do not provide this data, the App may not be able to respond in full to your requests or needs when using route navigation in certain circumstances.

Please note that as of the effective date of this Notice the App’s turn by turn navigation is provided by Mapbox SDK. We may retain a different vendor for this functionality in the future. Your GPS data will be forwarded to Mapbox or future Porsche vendors that provide this service only for the purposes of ensuring navigation.

Route catalog and navigation requires the GPS signal of your device in order to provide a working in-app turn by turn navigation and a more personalized route catalog. The App may therefore request you to authorize access to GPS signal on your device. Giving this authorization is voluntary. However, if you want to use route catalog and navigation, you will need to give this authorization as otherwise you will not be able to use the function.

In order to display the air quality index (AQI), we remove identifiers from your GPS location and process this location data to a third party plugin (currently Tomorrow.io) which returns the current air quality around you. When you use the features in the app to receive AQI, we are providing this data to the partner providing this information to enable your intentional interaction with this service. For more information on the data processing by Tomorrow.io and your options to protect your privacy, please refer to the Tomorrow.io privacy policy.

Route discussion supports the upload of images and videos from the device. The App may therefore request you to authorize access to the camera or picture library on your device. Giving this authorization is voluntary. However, if you want to upload an image file, you will need to give this authorization as otherwise you will not be able to use the function.

Route Creation. When you use route creation, the following categories of personal data are processed:

GPS position
Entered destination and intermediate destinations
Search inputs
Preferred route parameters and properties
Planned start time
Description (free text)
Preferred season (selection)
Pictures and videos
Planned vehicle use

If you do not provide us with this data, the App may not be able to respond in full to your requests or needs when using route creation.

Route creation is only fully possible if these mandatory entries are made. It may therefore be necessary for you to authorize access to the GPS signal on your device. Granting this authorization is voluntary. However, if you want to use route creation, you must grant this authorization, otherwise you will not be able to use the feature.

Route creation supports uploading pictures and videos from the device. Therefore, you may be required to authorize access to the camera or image library on your device. Giving this authorization is optional. However, if you want to upload an image file, you must grant this authorization or you will not be able to use the feature.

Tour Functionality. Tour functionality allows you to set up your own driving events and actively participate in driving events that have been set up by other Roads by Porsche users. You must register and log in to your user profile in order to use this functionality.

When you use the Tour functionality, the following optional categories of personal data may be provided and processed:

GPS location
ID of driving event created
ID of driving event viewed
ID of driving event participated
ID of driving event cancelled
ID of driving event bookmarked
ID of driving event liked
ID of driving event commented
Comment entered (free text and/or image)
Comment liked
Images and videos uploaded
GPS location of uploaded images

If you do not provide this data, the App may not be able to respond in full to your needs when using Driving Events in certain circumstances.

The App requests you to authorize access to GPS signal on your device. Giving this authorization is voluntary. However, if you want to use Driving Events, you will need to give this authorization as otherwise you will not be able to use the functionality.

Tour functionality supports the upload of images and videos from the device. The App may therefore request you to authorize access to the camera or picture library on your device. Giving this authorization is voluntary. However, if you want to upload an image file, you will need to give this authorization as otherwise you will not be able to use the function.

You can edit and delete the optional and required information in your personal settings at any time.

Information Collected Automatically.

Information may be collected from you even if you use our App without registering. When you access our App, your operating system automatically transmits some information for technical purposes, including the following:

date and time of access;
length of the visit to our app;
type of device
operating system used;
GPS location data
the user actions that are performed in the App;
amount of data sent;
type of event;
IP address
referral URL
domain name
Facebook login identifier
app-specific Facebook ID
Apple login
Apple ID
time of logins.

Cookies: Cookies are small text files stored by a web browser that allow the operator of a website to learn more information about your visit or use of the site. If your use of the App results in your interaction with Porsche websites, then we may use cookies to remember your Personal Information, including your registration information, and to track your usage of those sites over time. Most browsers automatically accept cookies. Check the “Help” menu of your browser to learn how to change your cookie preferences if available.

Analytics Information: We may use third-party analytics tools, such as Google Analytics, to help us measure traffic and usage trends for the App. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the App. We collect and use this analytics information in aggregate form.

Log File Information: Log file information is automatically reported by your browser or mobile device each time you access the App. When you use the App, servers may automatically record certain log file information such as your request, Internet Protocol (IP) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with Linked Sites, domain names, landing pages, pages viewed, and other such information.

Clear Gifs/Web Beacons: When you use our App, we may employ clear gifs (also known as web beacons) which are used to anonymously track your online usage patterns. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information facilitates more accurate reporting and improvement of the App.

Location Data: When you access the App, we may access, collect, monitor, and/or remotely store information regarding your mobile device, as well as real-time “location data,” which may include GPS coordinates. Location data may convey to us information about how you browse and use the App. You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile device, though some features of the App may not function properly if use or availability of location data is impaired or disabled.

Push Notifications. We use a third-party, Google Firebase, as an authentication service and for sending you push notifications. The privacy policy for Google Firebase is located at https://www.firebase.com/terms/privacy-policy.html.

How We Use Your Information

We use your Information, including Personal Information, for a variety of business purposes, including:

providing our products and services to you;
communicating with you regarding Porsche, and its products and services;
customizing your Porsche experience;
creating and managing your registration for the App;
responding to your inquiries, comments, or postings;
improving and customizing the App;
internal operations such as enhancing our products and services and the quality or safety of the services or devices which we may own, control or provide;
to conduct research and analysis including to develop and demonstrate technology;
developing new products and services;
marketing or advertising purposes;
complying with legal obligations;
enforcing our Terms and Conditions Use;
protecting the security and integrity of our business, the App while using Personal Information as may be reasonably necessary and proportionate for these purposes;
short-term, transient use including non-personalized advertising shown as part of a consumer’s current interaction with us;
auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with state privacy laws and other standards; and
debugging to identify and repair errors in our systems.

We retain Personal Information for the length of time needed to carry out the purposes outlined in this Privacy Notice and to adhere to our policies on keeping records (unless a longer period is needed by law). Our records policies reflect applicable laws. We retain Personal Information to the extent necessary to manage our relationships with our customers, personalize and improve your overall customer experience, comply with our legal obligations (for example, if we are required to retain Personal Information to comply with applicable tax laws), resolve disputes, enforce our agreements, and as otherwise described in this Privacy Notice.

Your Choices In How We Use Your Information

While Porsche may contact you with offers and information concerning Porsche or its products and services, you have the choice not to receive such items. You may contact us as described in the below Contact Us section to communicate your marketing preferences and request to be removed from marketing lists.

To provide users more choice on how their data is collected by Google Analytics, you can also Opt-out from Tracking via the settings available in the App.

You may contact us as described in the below Contact Us section with any questions or concerns you may have about our privacy practices, including requests to update, correct or delete your Personal Information, which requests we will do our best to honor subject to any legal, ethical and contractual obligations. Even if you choose not to receive promotional e-mails or mailings from Porsche, we may continue to use your Personal Information in order to contact you in connection with product recalls or other transactional purposes.

How We Share Your Information

We disclose your Information as follows:

with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our App, communications, advertising and marketing research and analysis;
with members of our affiliated group of companies for promotional or other purposes;
to comply with law, a court order, or other legal process, or in connection with a legal investigation;
as may be necessary to protect the rights and interests of Porsche, its affiliates, and authorized Porsche dealers, and our and their respective employees, customers, visitors, users, or any other person or entity;
to enforce any applicable terms and conditions and other agreements;
in the event of a corporate transaction, such as a merger, reorganization, or acquisition, in which event your Personal Information may be transferred to the acquiring company;
in aggregated or other non-personally identifiable form; and/or
in accordance with your consent.

If you wish to opt out of any of the data sharing practices described in this section, please contact us as described in the below Contact Us section.

Additional Notice of State-Specific Privacy Information and Rights

This part of our Privacy Notice applies to consumers who reside in states that have enacted comprehensive consumer data privacy laws.

Personal Information We Collect about Consumers

We describe the Personal Information we have collected about consumers in the twelve (12) months preceding the effective date of this Privacy Notice in the part of our Privacy Notice titled “Information We Collect.” The information we collect and process includes the following:

Identifiers such as name, address, e-mail address, phone number, or user name/login ID.
The following categories of personal information described in California Civil Code § 1798.80(e): (1) the Personal Information listed in the preceding bullet point as “identifiers,” and (2) the other information that identifies, relates to, describes, or is capable of being associated with, a particular individual that we describe in “Information We Collect” above.
Characteristics of protected classifications under California or federal law such as but not limited to your gender or gender identity/expression.
Commercial information, including information about Rating and commenting on routes and articles, creating, bookmarking, liking, commenting on, participating in or canceling driving events and related content (such as videos and images), following users, entering profile information, uploading route recordings and related contents (such as descriptions and images), bookmarking routes, driving routes, Porsche Club membership, car type, IDs and categories of routes watched, IDs and categories of articles read, total percentage of routes driven, rating entered (positive / negative), comment entered (free text), and images and videos uploaded.
Internet or other electronic network activity information, including, but not limited to, date and time of access, length of the visit to our app, type of device, operating system used, the user actions that are performed in the App, amount of data sent, type of event, IP address, referral URL, domain name, Facebook login identifier, app-specific Facebook ID, Apple login/ID, Other social media log-ins used, and time of your most recent login.
Geolocation data.
Audio information from calls placed with customer service and accounting centers which may be recorded, and electronic information in the form of Internet or other electronic network activity information as described above.
Inferences drawn from (1) the information we collect when you use the App or our social media apps, tools, widgets and plug-ins, (2) information we collect, including through third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet), and (3) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third parties in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, predispositions, and behavior. Sensitive Personal Information, such as precise geolocation data.

We collect and process this Personal Information from sources that include Porsche vehicle buyers and lessees, Porsche dealers, our affiliates, Porsche clubs, and third-party marketing or analytics providers or providers of publicly available information. For more information, please see “Information We Collect” and “Information Collected Automatically.”

We collect and use each category of the Personal information above for the purposes described in “How We Use Your Information.” We do not process sensitive Personal Information for the purpose of inferring characteristics.

Like many companies, we use personal information we collect to operate and improve our business. This may include the use of personal information to support the improvement of large language models. Importantly, we do not sell personal information for monetary or other valuable consideration to third parties to train large language models.

Disclosures of Personal Information for Monetary or Other Valuable Consideration or for Business Purposes

We disclose and have disclosed within the twelve (12) months preceding the effective date of this Privacy Notice the following category of Personal Information to other businesses or third parties for monetary or other valuable consideration:

Identifiers and Inferences. Pseudonymous identifiers for individuals who visit our mobile app and the devices such individuals use to visit our mobile app, and data relating to usage of our app and inferences drawn from such usage data. We disclose this information with third party vendors that provide digital analytics, social media, and digital advertising services to Porsche, and where applicable these vendors may use the information for their own purposes.

We disclose and have disclosed within the twelve (12) months preceding the effective date of this Privacy Notice Personal Information in all or substantially all of the categories identified in this Additional Notice of State-Specific Privacy Information and Rights for various business purposes. For more information about the categories of Personal Information we have disclosed, the categories of entities with which we have disclosed this information, and the purposes for which we have disclosed the information, please see “How We Disclose Your Information.”

We do not disclose and have not disclosed within twelve (12) months preceding the effective date of this Privacy Notice Personal Information of individuals we know to be under the age of 16 to other businesses or third parties for monetary or other valuable consideration or for cross-context behavioral advertising.

State-Specific Privacy Rights

If you are a resident of a state that has enacted a comprehensive consumer data privacy law, you may have one or more of the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.

Right to Access and Right to Know Information regarding Personal Information.

You have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected about you. Specifically, you have the right to request that we disclose the following to you, in each case subject to applicable law:

whether we are processing Personal Information about you;
the categories of personal information we have collected about you;
the categories of sources from which the personal information is collected;
our business or commercial purpose for collecting, sharing or selling personal information;
the categories of third parties with whom we disclose personal information;
the specific pieces of information we have collected about you;
the categories of Personal Information about you, if any, that we have sold or shared and the categories of third parties to whom we have sold or shared the information, by category or categories of Personal Information for each category of third party to whom we sold or shared the Personal Information; and
the categories of Personal Information about you that we disclosed for a business purpose and the categories of persons to whom we disclosed the information for a business purpose
the categories of Personal Information about you that we disclosed for a business purpose and the categories of persons to whom we disclosed the information for a business purpose

Right to Deletion of Personal Information.

You have the right to request that we delete Personal Information that we have collected from or about you. Please note if you have requested a service that requires the use of your Personal Information, we may not be able to provide that service if you choose to delete your Personal Information.

Right to Correct.

You have the right to request that we correct inaccurate Personal Information that we have collected about you.

Right to Opt Out of “Sale,” “Sharing” or “Targeted Advertising”.

You have the right to opt out of the disclosure of Personal Information about you to third parties for monetary or other valuable consideration or the sharing of Personal Information about you for cross-context behavioral advertising, or targeted advertising. Please note that we do not process your Personal Information for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects. To learn more about the choices you may have regarding Personal Information Porsche collects in connection with other services, please visit Do Not Sell or Share My Personal Information.

The App cannot respond to opt-out preference signals that conform to the Global Privacy Control specification (“GPC”) because GPC is a browser-level technical specification that cannot forward your opt-out preferences to mobile applications. You can learn more generally about GPC by visiting https://globalprivacycontrol.org/.

Right to Opt Out of or Challenge Certain Profiling. You have the right to opt out of or challenge profiling in furtherance of decisions that produce legal or similarly significant effects, including the right to obtain additional information about such profiling (such as the reasoning for the result of such profiling, Personal Information used for such profiling, and potential actions to secure a different decision). Please note, we do not process your Personal Information for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects.

Right to No Discrimination.

We may not discriminate against you because of your exercise of any of the foregoing rights, including by:

Denying you goods or services;
Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
Providing you a different level or quality of goods or services; or
Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your personal information.

Right to Appeal.

If we decline to take action on a request that you make in accordance with the foregoing to exercise the foregoing privacy rights, then you may appeal our decision by replying to our response to your request, emailing privacy@porsche.us or calling 1-800-PORSCHE. Please use the reference ID associated with your request when you contact us so we can locate your records.

Requests to Exercise Your Rights

You may request to exercise the foregoing rights by:

Submitting a request through porsche.com/usa/privacy-policy/contact/
Calling us toll-free at 1-800-PORSCHE.

We will process your request within 45 days after receipt of a verifiable request, unless a shorter period is required under applicable law. In accordance with applicable law, we may notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. If your request involves us providing Personal Information to you, we may deliver the Personal Information to you through your account, if you maintain an account with Porsche, or, if not, electronically or by mail at your option. If electronically, then we will deliver the information to you or, if you so request and by permitted by law, to another entity, in a portable and, to the extent technically feasible, in a structures, commonly used, machine-readable format that allows you to transmit the information from one entity to another without hindrance.

Agent Authorization

You may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. Even if you use an agent, as permitted by law, we may require verification of the agent’s authorization to act on your behalf, require you to confirm you have authorized the agent to act on your behalf, and/or require you to verify your own identity.

Verification

We may require you to provide certain information, including contact information, to verify your identity before acting on your request to exercise your rights or granting you access to your information. We will only use this information to confirm your identity. In some cases we may need to collect additional information from you, and depending on the type of request we may use a third-party identity verification service to verify your identity. If we use a third-party identity verification service, our third-party identification verification service may ask you certain identity verification questions to match the information you provide with information that it has in its database.

Data Disclosure for Direct Marketing Purposes

California Civil Code Section § 1798.83 further permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from disclosing your Personal Information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us as specified below. To make such a request, please tell us your preference by contacting us as described in the Contact Us section.

Do Not Track

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals.

Accessibility

If you use assistive technology and the format of this Privacy Notice interferes with your ability to access information, please contact us at privacy@porsche.us.

How We Protect Your Information

We implement reasonable technical, administrative, and physical safeguards to keep your Personal Information secure. For example, when you submit sensitive Personal Information through our App, we utilize secure sockets layer (SSL) encryption technology. We also request that our third-party service providers use commercially reasonable security measures to protect your information from unauthorized access or use. However, no data transmission is guaranteed as 100% secure.

Submissions and User Generated Content

Unless governed by separate terms identified at the time of submission, all suggestions, materials, remarks, or other intellectual property (e.g., ideas, experiences, and photos) you communicate or submit to us (“Submissions”) will be considered non-confidential and non-proprietary. Porsche shall have no obligation of any kind with respect to such Submissions and shall be free to use and distribute Submissions for any purposes, without limitation of any kind.

The App allows you to post messages and submit content (e.g., comments, phots, blogs, postings, etc.; “User Generated Content”), which may include your Personal Information. You are responsible for all actions resulting from any User Generated Content, including Personal Information, which you post on the App. Please remember that any User Generated Content and Personal Information contained therein that you post becomes public information, and is not subject to this Privacy Notice, and Porsche is not responsible for the results of such postings.

Please see our Copyright Policy in the App’s Terms and Conditions of Use.

E-mail Security

“Phishing” is a scam designed to steal your Personal Information. If you receive an e-mail that looks like it is from us asking you for your Personal Information, please notify us as provided below in the Contact Us section.

Children’s Privacy

The App is not intended for use by children under 16. We do not knowingly collect Personal Information from children under the age of 16 without parental or guardian consent. Please contact us via the Contact Information provided below if you believe we may have collected such information without parental or guardian consent or other than in a manner authorized by law, and we will work to delete it.

Contact Us

If you have any questions or comments about this Privacy Notice or our privacy practices, you may contact us at 1-800-PORSCHE, by sending an e-mail to privacy@porsche.us or by mail to Porsche Cars North America, Inc., One Porsche Drive, Atlanta, Georgia 30354, Attn: Privacy/Legal Department.

Changes To This Privacy Notice

Porsche reserves the right to modify this Privacy Notice at any time. Your continued use of the App and/or provision of your Personal Information after such posting constitute your acceptance of such changes.

Effective Date: October 15, 2026